Industry leaders are discovering that AI’s biggest contributions show up behind the scenes in routing algorithms, call analysis tools, training systems, and internal workflows. These applications may not be highly visible to customers, but they are reshaping how pest control companies operate, scale, and compete.

The articles in this issue reflect that balance—using monitoring tools to coach and support employees rather than simply police them, turning raw data into strategic intelligence instead of chasing every metric, and implementing AI where it genuinely adds value while preserving the human connections our clients depend on.

In an industry where consumers often struggle to see the differences between service providers, QualityPro accreditation provides clarity and confidence.

Ryan Neff, Ph.D., West Coast Technical Field Specialist, MGK, answers commonly asked questions about ants and gel baits.

Get to know Ashley Morrison, President of City Wide Exterminating in Locust, North Carolina.

The most successful companies recognize that sustainable growth requires intentional investment in their people. Throughout this issue, you’ll find NPMA resources designed to support your team development efforts.