Professional Women in Pest Management

Gain Support

• Reach out to your governing body (your state/provincial/country pest management association) to ensure support. Ideally, they help you run registration, manage the money, promote the event, and engage everyone who participates in the association
• Establish a planning group of 3-4 individuals
• Develop a budget. Consider the following:
  • Income
    • Registration
    • Sponsors
    • Support from your state association
    • Proceeds from a raffle/selling items
  • Expenses
    • Shirts/medals
    • Donation to the Charity
    • Permit
    • Marketing
    • Water & snacks for day-of
    • Items for a raffle/to sell 
• Identify and reach out to your chosen charity (Domestic Violence or Human Trafficking) (they can help you promote!)
• Get donations/sponsors
• Figure out how you will collect money and where you will direct people who want to register.
• Pick the location and see if you need a permit (view example from CT). You can call your city or town’s park and rec for recommendations if you’re uncertain. If you cross any street or intersection the town might require you to hire a police officer for the time of the walk at the street crossing.
• Test the route to make sure it’s a complete 5K, you might have a runner that keeps track. Although this is a casual event and you aren't doing official timing, you don’t want to be too short or too much over.
• Order any branded items you want to have at the event

Get the Word Out

• E-mail pwipm@pestworld.org and complete an Industry Events Calendar request to get your event added
• Use the social share kit to promote your event. We recommend calling it a "Fun Walk/Run" and encourage people to come and do it casually. Make it kid and pet friendly if the location is appropriate.
• Promote it via your local association
• Ask local distributors to promote it
• Reach out to local media to see if they want to cover your event

Download Social Share Kit

Run the Event

• Morning-of Shopping/Packing List
  • Water
  • Coffee
  • Donuts
  • Ribbon & Scissors for the star/finish line (optional)
  • 2 tables (one table for registration and one table for raffle prizes / donations if any)
  • Signs: 
    • Name of the event and any sponsor logos
    • Arrows and mile markers (can also use cones/chalk). 
    • One specially to point out the location of the restroom if not obvious. 
• Volunteer Spots
  • 2 People for Registration (Have someone arrive 30 min prior to the walk to set up the tables and any signage for the walk.)
  • 1 Person at a far point on the route
  • 1 Person to be sweep on the route 
• Post pictures to social media using #PWIPMStepsofHope
  • Take a picture of the start
  • Take a picture of the group
• Waiver & Sign In (Download a sign in template)
  • Name
  • E-mail Address
  • Opt-in to Receiving PWIPM Communications
  • Company (if pest management industry)
• When walkers arrive, direct them to registration and talk about our mission and talk up the causes we are walking for.
• When everyone finishes the walk, keep everyone together give out water, coffee etc. and when the last one finishes the walk/run hand out a medal and put it on each person, child, and pet!!
• If you have a raffle, pull the ticket

Maximize the Impact

• E-mail the registration list to pwipm@pestworld.org to add people to the PWIPM network (those who opted-in)
• Let pwipm@pestworld.org know how much you raised so we can update the site
• Pay the bills
• Deliver the money to the charity, take a picture & post to social media using #PWIPMStepsofHope
• Send a press release about the event and how much money was raised