The Effective Advocacy Tool: VoterVoice
Engaging with our elected officials is one of the most important aspects of our government in America. NPMA utilizes an online advocacy tool called VoterVoice to assist our members by making advocacy as easy as clicking a button on an email. VoterVoice allows NPMA to create advocacy campaigns at the state and federal levels of government in the United States. Though VoterVoice is often thought of as a legislative tool, NPMA is also using VoterVoice to engage with regulators at both levels of government, demonstrating the flexibility and coverage of the platform. Once these campaigns are created, NPMA drafts template messages for our members to add their comments before sending it out to the elected official that represents them.
VoterVoice campaigns are completely voluntary, and members can subscribe or unsubscribe at any time. The proven success of VoterVoice getting advocate messages on the desks of legislators, regulators and staff means it is one of the most effective advocacy tools in our toolbox. See below for two examples of campaigns from this past year:
VoterVoice Case Studies
In California, NPMA launched a VoterVoice campaign in collaboration with Pest Control Operators of California (PCOC) and the Rodenticide Task Force (RTF) in opposition to AB 1322, which restricted the use of diphacinone in the state. In a period of just over four months, over 1,000 messages from California applicators reached the desks of both state senators and Governor Newsom.
NPMA created a VoterVoice campaign targeted at Congress, asking members of Congress to share concerns over EPA’s proposed mitigation measure for Sulfuryl Fluoride (SF) use with the agency. In less than two months, over 700 advocates alerted their Congressional delegation of the issues surrounding SF. In both campaigns, our members proved their dedication to advocating for our industry, as both campaigns exceeded the average open rates and action rates across all industries using VoterVoice.