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Bridging the Communication Gap
As client expectations shift across generations, pest management companies are rethinking how they connect.
PestWorld Magazine
July August 2026
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Department Articles
President's Message: A Privilege to Serve
In this issue, you’ll find practical, experience-grounded thinking on leveraging AI without losing client connection, adapting communication across generational lines, and hiring for the character qualities that can’t be trained.
Why Timeliness Is Your Best Marketing Tool
When your content lines up with what clients are already thinking about, it builds credibility fast and has the power to prompt action.
Meet the Invisible Standard
Adhering to these invisible standards, sustained over time, becomes the most visible thing about you and your company.
Get to Know Sean Brantley
Get to know Sean Brantley, President of Emory Brantley & Sons Termite and Pest Control Inc. in Pinellas Park, Florida.
The Benefits of Bait Rotation for Long-term Pest Management
When baits are not rotated over an extended period, control can decline—something PMPs will often recognize through an increase in callbacks.
