How AI Can Revolutionize Your Business
David Libesman, Senior Vice President and General Manager, AI & Data Analytics, WorkWave
With all the buzz surrounding artif icial intelligence (AI) right now, what role do you see AI playing in pest control in the future?
So much of the excitement around AI, especially in the pest control space, revolves around how AI can revolutionize the way pest control operators (PCOs) enrich their data with AI-driven insights. At its core, data is the fuel that keeps your business running; a successful business in today’s climate has to be data-driven, and analytics coupled with AI has already proven to be an important tool for achieving that.
With troves of data collected over four decades across a majority of the industry, WorkWave is uniquely poised to deliver best-in-class analytics and AI models, as access to more data enables more informed and richer algorithms. By offering a best-in-class, cloud-first data and AI platform that spans across verticals, the company aims to deliver standard and configurable solutions that meet the unique needs of each customer.
What goes into converting raw data into actionable insight?
Like any other structure, your array of data needs to be built on a strong foundation to ensure success down the road. In data management, we call that foundation a data warehouse. In essence, a data warehouse is an infrastructure that helps you collect, organize, and curate data. As a rule of thumb, it’s safe to say that the more data you have available, the harder it is to curate that data into actionable information. The power of the tools and data cloud allows you to stay on top of gathering new data as it amasses and provides the significant benefit of making your data digestible and accessible.
Driving intelligent business decisions relies on more than just raw data, though. Benchmarking your performance against competitors, for instance, is impossible if you only have your own data to consider. With innovative AI functionality and WorkWave’s extensive collection of industry data, users can derive meaningful insights from their data and see exactly how they’re performing—both internally and versus the competition. With diverse options for exploring your data, comparing it against others in the industry and a huge volume of data to compare against, our AI models can predict future trends and offer actionable insight with a much higher degree of accuracy than any individual PCO—or any other vendor servicing the pest control industry.
What sort of direct benef its can PCOs expect when they take advantage of data analytics?
A colossal benefit of AI and data analytics in pest control is a direct correlation with cost and time savings. In a vertical as famously competitive as pest control, increasing efficiency can be the difference between stagnancy and growth.
Consider the key performance indicators (KPIs) you track to gauge your business’ overall performance and efficiency, such as average annual revenue per technician. No matter how much data you track, you only have the ability to compare your own data year over year. While this can help you identify whether your revenue per tech is moving in the right direction, it doesn’t provide any insight into how your business stacks up among competitors. With WorkWave’s wealth of industry data to draw from, you gain a deeper understanding and insight into how your revenue per tech stacks up against similarly sized businesses and even the industry as a whole. When paired with the same level of insight across all your KPIs, data analytics allows you to identify your business’ biggest opportunities for growth and improvement.
WorkWave aims to keep users growing with:
- Enhanced return on investment: Data-driven insights improve marketing effectiveness, operational efficiency, and overall profitable revenue growth.
- Scalability and updates: The platform operates in a way where updates and improvements benef it all users, ensuring customers always have access to the latest advancements.
- Holistic integration: The system’s seamless embedding into existing platforms ensures that businesses can dive into their data and use advanced analytics without disrupting their operations.
We’ve seen firsthand how using an integrated solution like PestPac can streamline data collection and access to help teams run more efficiently. As we continue to expand our AI and data analytics capabilities, we empower our users to go even further and drive intelligent, scalable growth with true insight.
