Aimee Rametta the Chief Marketing Officer of WorkWave answers questions about the digital marketing and how to navigate the landscape.

Demographics are a key part of a business marketing strategy and, as such, it’s crucial to understand the characteristics of the people who use—or will use—your services.

The Marketing to Membership Committee serves in an advisory capacity to the NPMA marketing and communications team.

Taking a strategic approach to community outreach can yield major benefits

The mission of the Business Innovations Committee is to serve representative subject matter experts in the area of business operations and innovative practices in pest management.

The summer season evokes thoughts of sunshine, popsicles and bright blue skies; however, for most pest control professionals, long, hot days spent solving pest problems may be the first visual that tends to come to mind.