The online digital agency for pest control companies now has a fresh new look and functionality features

FAIRFAX, VA (October 21, 2024) – The Professional Pest Management Alliance (PPMA), the leading consumer marketing and public outreach organization whose mission it is to grow and protect the professional pest control industry, today unveiled the new look for Mainframe, its subscription-based online digital agency for pest control companies looking to level up their public relations, social media or marketing programs.

“Mainframe is a one-stop-shop for pest control companies looking to market their business. It offers subscribers access to hundreds of customizable and ready-made marketing materials that have been created with guidance from entomologists and pest control professionals,” said Dr. Jim Fredericks, executive director of PPMA. “Through this redesign process, we sought to improve the site’s look, flow and functionality to provide subscribers with an elevated experience that is equal to the value Mainframe provides.”

The redesign, which has been underway for the past year, includes a fresh look for all pages, including the customizable assets, learning resources and the homepage which now features a personalized welcome message, a featured assets slider, a customizable favorites bar, an events calendar and callouts for both trending pests and trending content. The modern design and customizable features are intended to improve the user experience for Mainframe subscribers. The site also features “Quick Tips” to help guide subscribers on how to best use Mainframe materials in their own marketing efforts.

“At the start of the development process for this redesign, we spoke with Mainframe users to better understand what is most important to them when using the site and how we can enhance their overall experience,” said Fredericks. “Elements of the new site, like our events calendar, customizable favorites bar and trending content callouts came directly from those conversations. Our goal is to create an enhanced user experience in combination with upgraded functionality and design to showcase key benefits of Mainframe.”

As an added perk for PPMA Guardians, the new Mainframe features ‘locked’ content that will be exclusively available to these investors including research, photos, videos and more.

Mainframe is fully funded by the generous financial investments of PPMA Guardian and Contributor companies. For more information on PPMA, Mainframe and how you can become a subscriber, contact Fredericks directly at jfredericks@pestworld.org.

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About the Professional Pest Management Alliance

The PPMA was founded in 1997 to grow, promote and defend the pest management industry. For more than 25 years, PPMA has served as the voice of the industry and continues to proactively provide the public with information and education on the value of professional pest management through its consumer media relations, public service announcement, advertising and online communications programs it conducts on behalf of the National Pest Management Association. It actively manages the consumer websites, PestWorld.org and PestWorldForKids.org, and social media channels as @PestWorld on Facebook, TikTok, Twitter, Pinterest and YouTube. For more information, please visit PPMAMainframe.org or NPMAPestWorld.org/PPMA.

About the National Pest Management Association

The National Pest Management Association (NPMA), a non-profit organization with nearly 5,000 members from around the world, was established in 1933 to support the pest management industry’s commitment to the protection of public health, food and property. This commitment is reflected both in the continuing education of pest management professionals and the dissemination of timely information to homeowners and businesses. For more information, please visit NPMAPestWorld.org.