NPMA Launches National Campaign to Attract New Talent to Pest Control Careers

NPMA has launched a national paid digital awareness campaign designed to reintroduce pest control as a modern, skilled, and purpose-driven career — reaching people who have never before considered the industry.

Through compelling creative, real-world storytelling, and human-centered messaging, the campaign positions pest control careers as essential, aspirational, and future-forward — highlighting the real impact of the work: protecting public health, property, and communities every day.

Meet the Campaign: Two Creative Platforms, One Mission

To effectively reach distinct audiences, the campaign features two tailored creative platforms:

• “Weird Flex, Great Career” targets adults ages 18–29 with a bold, unexpected approach that taps into humor and cultural language to spark curiosity and break down outdated perceptions of the industry.
• “Smart Move, Solid Career” targets adults ages 30–45 with a more direct, benefits-driven approach that speaks to stability, career growth, and long-term opportunity.

Where You’ll See It

The campaign is running nationally across Meta (Facebook and Instagram), LinkedIn, and digital display advertising.

Why This Matters for Members

Hiring remains one of the most significant challenges facing the pest control industry today. While demand for services continues to grow, the workforce is not keeping pace.

NPMA’s Workforce Development Program has driven more than 64,000 applications since 2021 — but that success has largely come from audiences already familiar with the industry. That pool is becoming increasingly saturated. This campaign expands the top of the funnel by introducing entirely new audiences to pest control careers and building long-term interest in the field.

For members, that means a broader talent pipeline, sustained awareness that leads to future applications, and stronger industry perception and pride.

Get Involved

Make sure your open positions are ready and waiting when new candidates come looking. Post your jobs on the exclusive NPMA job board at careers.pestcontroljobs.com, and access recruitment resources through NPMA’s Workforce Development Program.

All NPMA member companies receive unlimited job postings on the job board. Members interested in doing more to support workforce development efforts can also explore sponsorship opportunities.