The Professional Pest Management Alliance is mobilizing the industry to raise awareness of fall rodent risks and reinforce the value of professional pest control this season

FAIRFAX, Va. – As fall weather pushes rodents indoors, the Professional Pest Management Alliance is encouraging companies nationwide to use Rodent Awareness Week, taking place October 18-24, 2026, to educate consumers about the risks rodents carry and how they can be prevented.

According to a National Pest Management Association (NPMA) survey conducted online by the Harris Poll, only 40% of Americans are taking preventive measures to keep rodents out of their homes. Pest management professionals have a clear opening to close the knowledge gap, share practical guidance and demonstrate why proactive, professional protection matters.

“Rodent Awareness Week shows what our industry can accomplish through a shared commitment to education,” said Jim Fredericks, executive director of the Alliance. “We can turn awareness into action by sharing consistent prevention guidance that helps consumers understand what’s at stake and know when it’s time to call in a qualified professional.”

Throughout the week, the Alliance is encouraging pest management companies to take the following steps:

• Share seasonal rodent content, warning signs and prevention tips through written content and social media using #RodentAwarenessWeek.
• Amplify the industry’s shared voice by engaging with and reposting content from @PestWorld on Facebook, TikTok, Pinterest and YouTube, and @PestWorldOfficial on Instagram. · Point consumers to project microsites like Out of Sight, What Grows There? and Rodents Revealed for educational videos and articles. · Mainframe subscribers can explore the 2026 Rodent Awareness Week toolkit, which includes a customizable press release, social posts, infographics, images, videos and other marketing materials.

To learn more about the Alliance’s mission to grow the pest management industry, and Mainframe, an online digital marketing agency powered by the Alliance, visit https://www.npmapestworld.org/alliance/.

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About the Professional Pest Management Alliance

The Professional Pest Management Alliance is the voice of the industry, driving demand for professional pest control through innovative marketing programs that educate consumers and earn their trust. Since 1997, the Alliance has grown awareness of the essential role pest management professionals play in protecting health, food and property, creating market conditions that help businesses of all sizes grow stronger, faster. It actively manages the consumer website, PestWorld.org, and social media channels as @PestWorld on Facebook, TikTok, Pinterest and YouTube and @PestWorld Official on Instagram. For more information, please visit AllianceMainframe.org or NPMAPestWorld.org/Alliance.

Survey Methodology

This survey was conducted online within the United States by The Harris Poll on behalf of NPMA between August 27 – August 29, 2026 among 1,096 U.S. adults ages 18+. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within +/- 2.5 percentage points using a 95% confidence level. For complete survey methodology, please contact NPMATeam@vaultcommunications.com.