The Alliance's Creator Partnership Promotes Rodent Awareness and Prevention Through Engaging Content

When the Professional Pest Management Alliance spotted lawn care content creators, Casey and Rashad, humorously chronicling a persistent mouse problem in their shed across social platforms, the team knew it was the perfect moment for expert intervention. The Alliance team sent NPMA entomologist, Dr. Mike Bentley, to Wisconsin to visit their home and inspect the shed, explain the risks rodents pose, and underscore the importance of partnering with a local pest control professional to properly address an infestation.  

Dr. Bentley’s visit resulted in a video shared on their Instagram and TikTok, along with two additional videos published across PestWorld’s social media channels. Check out the videos below! 

To learn more about the Alliance and its digital marketing campaigns, contact Jim Fredericks jfredericks@pestworld.org.