The Professional Pest Management Alliance's Influencer Partnership Garners Impressive Views

The Alliance engaged in an innovative influencer partnership with Caroline Solomon, a New York–based home care expert known as Neat Caroline. With a highly engaged Instagram audience of more than 15K followers, Caroline is a trusted source for practical tips that keep homes clean, organized, and safe. 
 
The Alliance and Caroline worked together to create an Instagram Reel focused on fall pest-proofing to help families protect their homes from disease-carrying pests. Caroline shared simple, actionable guidance such as storing pantry items properly, cleaning kitchen crumbs, installing door sweeps, and inspecting delivered packages. She also encouraged viewers to use the Zip Code Locator on PestWorld.org to find a licensed pest control professional in their area. 
 
Caroline’s Reel has already surpassed 245K views and continues to climb. Click here to watch her video on Instagram. 

To learn more about the Alliance and its organic social and paid campaigns, contact Jim Fredericks jfredericks@pestworld.org.