The Professional Pest Management Alliance’s Coffee Date CTV Campaign Garners Over Half a Million Views on Streaming

The Alliance’s “Coffee Date” connected TV (CTV) and retargeting campaign has ended, delivering nearly 2.4 million impressions throughout the campaign. With an excellent view-through rate of 98.43% – well above the industry average of 89% – the campaign has performed well. From New York to Dallas, it generated over 639,000 video views and over 3,700 tracked clicks to PestWorld.org. 

In the broadcast realm, the fourth quarter of the year kicked off with nearly 5,000 new TV and radio airings, bringing in over 6.4 million impressions. The current usage on national networks, such as Fox News and Fox Business Network, and different noteworthy regional networks are helping to support the PSA results this year. 

To learn more about the Alliance and its consumer PSA program, contact Jim Fredericks jfredericks@pestworld.org.