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- The Professional Pest Management Alliance Launches New PSA, “Coffee Date,” as Awareness Campaign Surpasses 93 Million Impressions
The Professional Pest Management Alliance Launches New PSA, “Coffee Date,” as Awareness Campaign Surpasses 93 Million Impressions
The Professional Pest Management Alliance officially rolled out its newest PSA, “Coffee Date,” across traditional TV, radio, and leading streaming platforms nationwide to inform parents that pests like cockroaches and rodents can act as powerful asthma triggers.
This launch comes on the heels of an exceptionally strong year for the group’s PSA program, which has already delivered nearly 46,000 airings, more than 93 million impressions, and an estimated $6.68 million in media value in 2025 so far. This summer season alone has accounted for more than 6,700 of these TV and radio airings and 12 million impressions, valued at approximately $1 million in media exposure.
To learn more about the Professional Pest Management Alliance and its PSA program, contact Jim Fredericks jfredericks@pestworld.org.