Professional Pest Management Alliance Research Shows Disease-Spreading Pests Are Top of Mind for Consumers this Summer
Recent AI research from the Professional Pest Management Alliance reveals a rise in online activity relating to disease-spreading pests. Key findings include:
- Mosquitoes and rats saw high increases in engagement among all core pests, at 57% and 56% respectively.
- In June alone, mosquitoes and rodents accounted for 27% of all online pest conversations.
- A majority of consumers ranked tick removal as the most concerning aspect of tick season.
As peak season continues for many vector pests, these findings underscore the importance of pest control companies staying nimble with their marketing strategies and sharing timely, relevant insights.
To learn more about the Professional Pest Management Alliance and its consumer research findings, contact Jim Fredericks jfredericks@pestworld.org.
