Modernized brand reflects decades of legacy while embracing the future as the industry’s growth engine

FAIRFAX VA. — The Professional Pest Management Alliance, which drives demand for professional services through innovative marketing programs, is proud to announce the launch of its bold, new brand identity. This fresh look, debuted at the 2025 PestWorld Convention, signals a forward-thinking evolution for the Alliance while staying true to its mission: to grow, promote, protect, and defend the industry.

The new branding is the culmination of months of strategic planning sessions, board collaboration, and extensive member feedback, resulting in new funding levels and enhanced member benefits to accelerate growth and expand the organization’s impact.

For more than 25 years, the Alliance has fueled industry advancement through high-impact marketing, consumer education, and building trust in professional pest management. Those efforts, combined with broader industry initiatives, have contributed to significant market expansion. Since 2004, professional pest management usage jumped from 18% to 42% among high-income homeowners, adding nearly 10 million new households to the market. The new brand identity captures this momentum while positioning the organization, and the industry as a whole, for its next phase of growth.

"After months of planning, we've developed a brand that perfectly captures who we are and where we’re heading," said Jim Fredericks, Executive Director of the Alliance. "We’re honoring our decades-long legacy while signaling a bold step forward – one that captures the energy, innovation, and unity shaping pest management today and for decades to come.”

The new brand preserves the integrity of the organization’s original mark while introducing a contemporary look, color palette, and voice. It also communicates clear value: every investment in the Alliance fuels national campaigns that help shift public perception and market demand in a direction that benefits everyone.

“This isn’t just a rebrand – it’s a rallying point for the entire industry,” said Bobby Jenkins, Chairman of the Alliance, ABC Home & Commercial Services. "PPMA was our foundation, and the Alliance is our future. We’ve always been a movement that grows stronger with every company that joins, and that certainly hasn’t changed. We wanted to make sure our brand reflects that power of coming together. Because when we work as one, we all grow.”

For more information about the Professional Pest Management Alliance and how to get involved, visit https://www.npmapestworld.org/alliance/.

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About the Professional Pest Management Alliance

The Professional Pest Management Alliance is the voice of the industry, driving demand for professional pest control through innovative marketing programs that educate consumers and earn their trust. Since 1997, the Alliance has grown awareness of the essential role pest management professionals play in protecting health, food, and property, creating market conditions that help businesses of all sizes grow stronger, faster. It actively manages the consumer website, PestWorld.org, and social media channels as @PestWorld on Facebook, TikTok, Pinterest and YouTube and @PestWorld Official on Instagram. For more information, please visit AllianceMainframe.org or NPMAPestWorld.org/Alliance.