The PPMA consumer research series is 4 years of in-depth consumer research and now available in one user-friendly compact disc. Created to help industry professionals understand consumer attitudes towards pests and the pest control industry, the research provides a peek into the lives of current-, former- and never-users of professional pest control. The CD includes four separate research studies in Microsoft Powerpoint files (PC Version Only). Studies conducted since 2001 include: How American Consumers View Household Pests (2001), Views on Common Pests (2003), Protectors of Health and Property (2004), and Pest Control Attitudes and Usage (2005).
This premiere educational resource only for industry professionals is now available. PPMA contributors will receive a complimentary copy (only charge is shipping and handling, one copy per company). Interested pest professionals who are not currently contributing to PPMA can contact Cindy Mannes for information on purchasing or to receive a brochure with more information. Please e-mail cmannes@pestworld.org. A minimum $250 contribution is required for your complimentary copy.